This age of information

It’s no longer simply a case of optimising your website and punting out ezine newsletters and blogs by the bucketload - your entire business platform needs to be viewable on multiple smart phone and tablet devices too.

As a valued reader, you’ll be aware that within the digital domain you receive Composites in Manufacturing’s editor’s ezine newsletter which, along with our Twitter and LinkedIn pages, forms a vital part of our extensive composites-led social media platform.

This brings me onto the General Data Protection Regulation (GDPR), which if like me, you’ve already received hundreds of opt-in/opt-out emails about, needs no further explanation. Like the Y2K Millennium bug problem, GDPR has taken on a not entirely straightforward life of its own. Rest assured, any communications I enter into with you will continue with your consent and share of legitimate interest. If you no longer want to receive my missives, just let me know.

I recently presented at Composites UK’s ‘Marketing for the Composites Industry’ event held at WMG, Warwick University. The conference featured GDPR, social media and working with the press. Titled ‘Tips from an editor’, my presentation made mention that the good old telephone is the best form of communication to get my undivided attention - a follow-up email provides a documented record and most importantly an aide-memoire to act upon.

In a world where it’s now not uncommon to see groups of people in a variety of social settings self-absorbed in their smart phones whilst ignoring each other, it’s proof - if proof were needed - that it’s still good to talk!

Mike Richardson, editor