Bournemouth-based marketing and PR agency, The Collective Group is to exhibit at the South’s leading manufacturing and engineering show, held at Farnborough on 9–11 February.
The Collective’s attendance at Southern Manufacturing & Electronics 2016 coincides with one of its key clients GW Martin, a precision manufacturing company based in Hampshire, also exhibiting. The synergy this creates works perfectly for the Collective Group, as marketing director, Simon Harrison explains: “We are working with GW Martin specifically on pre-show marketing and support at the exhibition, so for us to have a stand there as well is ideal. It means we can provide support to our client and also use the Show to showcase our services and build our client relationships. “The key to any successful trade show is planning, so we like to sit down with our client and decide exactly what they want to get out of the show, and what are the key messages that need to come across from their stand. We can then help provide the right amount of marketing support, whether that be new literature, digital marketing, website updates, advertising or video. This ensures our clients achieve the best return on their investment and their spend on the show.” This year will be the fourth Southern Manufacturing Show the Collective has exhibited at, and all the team is looking forward to catching up with some familiar faces and meeting new business contacts. www.thecollectivegroup.co.uk
