The brand overhaul will see a new suite of logos and a set of responsive websites developed during the last quarter of 2015. Threeguru’s strategic and creative gurus have already started working on a new Retrac Composites website. The new corporate identity will represent an evolution of the current Retrac Composites logo which has been in use since 1998 and a complete revamp for its sister company, Retrac Productions whose previous logo had existed for over four decades. The new look will be launched to coincide with the UK’s largest annual gathering of manufacturers and supply chain companies at The Advanced Engineering Show this week. Explaining his vision for the brand, Threeguru creative director, Chris Reynolds said: “The Retrac Group of companies’ success is based on years of experience, so naturally rebranding was not something they entered into lightly. Whilst refreshing the brand’s visual identity to convey innovation, we’ve also consciously retained elements of the existing livery and colour palettes to reflect their years of experience. The new logos are driven by a clean, corporate sans serif font, with a fresh, dynamic variation of the ‘machining lines and composite layers’ icon seen on the previous marque.” Threeguru’s creative approach will also extend to a new photography portfolio and corporate video to create much more of an engaging web presence. www.threeguru.com
