Based in Porto, Portugal, Siza will focus on nurturing new regional collaborations to benefit the needs of Lectra’s customers, and facilitate their success in the Industry 4.0 era.
“Rodrigo has very effectively established long-term partnerships with our fashion and apparel, automotive and furniture customers in Portugal,” stated Daniel Harari, Lectra chairman and CEO. “He has helped our customers to emerge stronger from the world crisis which heavily impacted them. After 10 successful years as head of Lectra Portugal, Rodrigo is now also in charge of meeting the expectations of our Spanish customers.”
Players in the region are witnessing a strong dynamic, notably fashion brands in Spain and fashion and automotive industrialists with heightened added-value in Portugal. With the recent announcement of a new strategy to focus on Industry 4.0, Lectra is in a strong position to support these businesses in the digitalisation of their processes.
For industries faced with more demanding consumers and ever-shorter product development and manufacturing cycles, integrating all steps along the extended supply chain, from design to cutting, is now a top priority. This is particularly apparent in Spain and Portugal, two countries positioned, in their own way, at the heart of Europe’s fashion and automotive industries.
