Chem-Trend launches new labelling system to streamline product usage globally

Chem-Trend launches new labelling system to streamline product usage globally

Chem-Trend, a global leader in the development, manufacturing and marketing of high-performance release agents, purging compounds and other ancillary molding products, has announced the launch of a new labelling system designed to simplify selection for multiple product application processes worldwide.

Currently available for the composites industry, the system includes labels and differentiating icons developed to unify the Chem-Trend brand globally, simplify the product identification process and improve customer production efficiency.

The labels and icons provide a visual representation of processes to ensure application messaging is not lost in translation as the products travel from country to country. Covering Chem-Trend’s primary product portfolio for the composites industry, including cleaners, primers, sealers and release agents, the new labels help those on the manufacturing shop floor identify product types more quickly and easily.

Amanda Pugh, business development director, rubber and composites, Chem-Trend, said: “Chem-Trend operates in every major region of the world, so developing a product labelling system that can be understood as our products travel around the globe is pivotal in setting up our customers for success. This iconic innovation makes it easier to choose the right product for the right application, helping customers save time and boost production. Chem-Trend’s quality simply speaks for itself, and now our products do too. These icons help to ensure the right products are used for every job in any language.”


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